“Buy Black” Financial Toolkit to
Empower Black-Owned Businesses
2025 has shown Black Americans many things—notably that we can’t rely on DEI initiatives either to support or to sustain Black businesses. This year has underscored the challenges Black Americans face, notably the limitations of Diversity, Equity, and Inclusion (DEI) initiatives in supporting Black businesses. “The work of increasing economic justice and Black wealth is ours, and the time to increase our commitment to Black businesses is now,” says Chanté Griffin, journalist and author of Loving Your Black Neighbor as Yourself.
In response, Griffin developed the “Buy Black” Financial Toolkit, a comprehensive, step-by-step guide to supporting Black-owned businesses throughout the year. This free, year-long resource assigns a theme to each month, providing curated lists of businesses to support and practical strategies for intentional spending. The toolkit launched in April 2025, aligning with Financial Literacy Month, and continues through March 2026.yougochante.com
Griffin was inspired to create the toolkit after two of her friends' products were removed from Target's shelves amid the company's rollback of DEI initiatives in January. “My friends’ experiences, coupled with sobering news stories, prompted me to become more intentional about putting dollars into Black communities and to provide a resource for others to do the same,” she explains
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A 2024 USA Today article highlighted that Black Americans make up about 12.4% of the U.S. population but represent only 2.4% of all employer-firm owners—a disparity Griffin aims to address through sustained consumer support.yougochante.com
The “Buy Black” Financial Toolkit builds upon previous guides by offering themed months and actionable checklists to streamline purchasing decisions and encourage year-round support for Black entrepreneurs.
“It’s easy to order items from Amazon and to pick up hair products at the closest beauty supply store, but we must be intentional—and sometimes inconvenienced—for Black businesses to thrive,” Griffin emphasizes.
Monthly Themes:
April: Financial Services and Investments
May: Gifts
June: Personal Care and Fitness
July: Transportation, Travel, and Vacation
August: Outdoor Recreation
September: Education and Learning
October: Groceries, Food, and Restaurants
November: Household Items
December: Giving
January: Housing and Home Improvement
February: Health and Legal
March: Spring Cleaning and Woman-Owned Businesses
“When we hear the news that the initiatives designed to grow Black businesses are being axed and labeled discriminatory, the writing on the wall is clear,” says Griffin. “If we don’t support Black businesses today, then they may not exist tomorrow.”
Download the “Buy Black” Financial Toolkit: https://www.yougochante.com/financialtoolkit
Access Chanté Griffin’s Press Kit: https://www.yougochante.com/press-kit
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