Meet the founders of Novae LLC, the first Black-owned fintech company to offer Buy Now, Pay Later services to online and offline merchants under the brand Novae Financing. CEO Reco McCambry believes that these services — which are designed to fight inequality faced by minority entrepreneurs by drastically increasing sales for these partner merchants — are the first of their kind.
The volume of sales made using Buy Now, Pay Later technology — also known as BNPL — has been growing exponentially in recent years. BNPL allows customers to make purchases and pay them off over time with little to no money up-front. Importantly, some BNPL offers installment payments without interest and pre-qualification for these installment payments without hard credit inquiries, which can hurt a consumers’ credit score.
Even better for retailers, BNPL giant Klarna reports that when businesses add a Buy Now, Pay Later option to their online store, customers are 35% more likely to make a purchase and spend on average 45% more. The lower up-front price encourages customers to make purchases now that they might otherwise save for later — which every online retailer knows may spell a death knell for the sale. When customers feel compelled to wait until they have more money to pay up-front, they are much more likely to forget the purchase entirely or buy from a competitor.