FOUNDER OF LARGEST BLACK-OWNED CAUSE MARKETING AGENCY PROVES DIVERSITY IS GOOD FOR BUSINESS
Nationally recognized firm, CMRignite, has developed innovative campaigns for government, corporate and nonprofit clients for more than two decades.

Diversity, equity and inclusion are good for business at CMRignite, the nation’s largest Black-owned cause marketing agency. The firm, based in Milwaukee, Wisconsin, has been able to achieve exponential growth in staff and revenue by prioritizing diversity as a best practice for its business model.
Since the company was founded by Jacqueline Moore in 1995, CMRignite has been on a mission to develop innovative, cross-cultural marketing campaigns that lead to real, positive change. While many agencies struggle to hire and retain diverse talent, CMRignite has intentionally and methodically built a staff that is 70% Black, Indigenous and People of Color (BIPOC), LGBTQ+ and/or people with disabilities. In addition, the company acquired a Washington D.C.- based marketing agency in 2022, creating an even more diverse team of creatives and communicators.
The agency’s current client list includes organizations like U.S. Department of Health and Human Services, U.S. Department of Housing and Urban Development, National WIC Association, NAACP, Wisconsin Department of Tourism and the University of Wisconsin.
“I knew I wanted to build an agency that would make an impact and leave a legacy, and I also understood the importance of reaching the multicultural market in an authentic way long before it became popular,” said Moore, chairman and CEO of CMRignite. “Hiring the best and brightest talent allows us to compete at the highest level, yet it’s our diversity that sets us apart. I believe it’s one of our biggest assets.”